2026 Pledge

Rebranding of KET’s pledge programming

Kentucky Educational Television relies on donor and community support, and its pledge drives is the most public way that the agency fundraises. Through the SummerPledge and WinterPledge campaigns, both once a year, KET shows the state of Kentucky the value that the provide for its citizens and giving them an opportunity to invest in the future of free, balanced and educational content for generations. In an effort to bring both SummerPledge and WinterPledge under the same brand while functioning as separate promotional events, I created a brand without creating new logos, instead opting to use animations, colors, patterns and backgrounds that all work together, regardless of the time of year.