Pioneer Type Campaign

Illustration, branding, layout design and campaign planning for Transylvania University’s admissions department.

Being a freshman in college can be scary. This campaign aimed to provide incoming freshman with ideas and inspiration for their future and connect them with other freshman with similar goals and interests. Working with admissions and marketing experts, we created an online quiz for incoming freshman to determine their Pioneer “type” in an effort to educate them on their major and career options, meet fellow freshman with similar interests and more. Further marketing material was sent to students once their quiz results were received.